Education is available to Members in two distinct formats. CMAE England run regular sessions both online and in-person and these sessions range from hours to full days. As an affiliate partner, this shorter form of education works in synergy with the primary education available to Club Managers, the Management Development Pathway, which is a series of week-long residentials that lead to world renowned qualifications such as the Diploma in Club Management and the coveted Certified Club Manager designation.

Regional Education & Networking Management Development Programme


The 11 Core Competencies

Core Competencies of a Club Manager

The general manager of a club has a wide range of responsibilities and the expectations of members and visitors are growing and changing constantly. Because of this, the CMAE believes the components of successful club management can be defined by the following core competencies of a club manager:

Club Governance

  • Board best practice
  • GM Performance reviews
  • Board self-evaluation
  • Strategic planning
  • Club mission and vision
  • Governance Succession plan
  • Board and committee orientation
  • Roles and responsibilities
  • Board goals and objectives
  • Meeting management
  • Club industry challenges

Inter-personal skills

  • Communication skills
  • The dynamics of teams
  • Responding to conflict
  • Evaluate and accept responsibilities
  • Working harmoniously with others
  • Transparancy
  • Listening skills
  • Effective presenter
  • Speed reads
  • Negotiation


  • Professional image and dress
  • Effective negotiation
  • Member contact skills
  • The manager as a leader
  • Personal Strategic plan
  • Self-improvement
  • Time Management
  • Ethics
  • Critical Thinking skills
  • Change Management
  • Innovation
  • Coaches
  • Mentorship
  • Delegation
  • Empower others
  • Core values
  • Motivation
  • Empathetics
  • Represent club brand

Accounting, finance & data analytics

  • Principles of club accounting
  • Understands financial standards
  • Data analytics
  • Financing capital projects
  • Audits
  • Budgeting and financial analysis
  • Tax for clubs
  • Computing and software systems
  • Cash flow forecasting
  • Office administration
  • Salaries and benefits administration
  • Data collection systems
  • Variance analysis
  • Benchmarking
  • Lease vs buy

Human and Professional Resources

  • Employee relations, policies, recruitment, selection, orientation and onboarding
  • Employee culture
  • Performance reviews
  • Management styles
  • Stress management
  • Organisational development
  • Work-life balance
  • Club job descriptions
  • Human resource strategy
  • Confidentiality
  • Compliant

External and Governmental Influences

  • Legislation
  • Data protection
  • Regulatory agencies
  • Club law
  • Economic theory
  • Alcohol regulation
  • Independent contractors
  • Copyright
  • Health & Safety Law
  • Safe and secure working environment

Food and Beverage Management

  • Service standards
  • Menu development
  • Functions and themed events
  • Nutrition and food science
  • Equipment
  • Pricing concepts
  • F & B personnel
  • Ordering / receiving / controls / inventory
  • Wine list development
  • F & B trends
  • Understand competitors
  • F & B laws

Golf, sports, recreation & wellness

  • Golf
  • Wellness
  • Tennis / health & fitness
  • Sport
  • Recreation
  • Spa
  • Fitness
  • Aquatics
  • Family and youth programming
  • Trends
  • Retail offerings
  • Financail planning and operating budgets
  • Sports emergency protocol
  • Sport etiquette

Facilities Management

  • Preventative maintenance
  • Housekeeping
  • Insurance & risk management
  • Security
  • Business continuity
  • Project management
  • Managing contractors
  • Energy and resource management
  • Renovation
  • Captial projects

Membership and Marketing

  • In-house publications
  • Media relations
  • Membership acquisition and retention
  • Marketing strategies for clubs
  • Marketing planning
  • Traditional and digital media
  • Societal trends
  • Publicity
  • Public relations
  • Situation analysis
  • Marketing research

Information Technology

  • Integrated technology
  • Technology strategy
  • Technology management
  • Cybersecurity
  • Back up and disaster recovery plans
  • Member data management
  • Reservation systems
  • Software selection
  • Planning for technology

MDP Pathway

Your Career Progression Starts Here

Learn from industry leaders about what it takes to succeed in today’s club environment

Our Management Development Programmes are designed to deliver industry expertise from leaders in club management.

The CMAE’s primary focus is education and over the past few years we have been rolling out our Management Development

Programme (MDP) which is now being held successfully in several Countries across Europe and the Middle East, including England, Scotland, Ireland, Wales, Sweden, Spain, Italy, France, Portugal and the UAE.

See Cmae Europe Course Programme

“What a week, the amount of information was just phenomenal! I’m sure it will last for years and years to come and help me in my career.”

Want to Know More?

If you're interested in discovering how a Management Development Programme could enhance your career prospects, download the brochure and sign up for our mailing list.

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